Home » Network Radio Ratings, 1932-1953: A History of Prime Time Programs Through the Ratings of Nielsen, Crossley and Hooper by Jim Ramsburg
Network Radio Ratings, 1932-1953: A History of Prime Time Programs Through the Ratings of Nielsen, Crossley and Hooper Jim Ramsburg

Network Radio Ratings, 1932-1953: A History of Prime Time Programs Through the Ratings of Nielsen, Crossley and Hooper

Jim Ramsburg

Published April 2nd 2012
ISBN : 9781283455626
ebook
379 pages
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 About the Book 

Network radio from 1932 to 1953 was a high-stakes competition embracing technology, industry, government and advertising, ruled by dollars and dictated by ratings. This comprehensive reference work provides a fascinating account of broadcastingsMoreNetwork radio from 1932 to 1953 was a high-stakes competition embracing technology, industry, government and advertising, ruled by dollars and dictated by ratings. This comprehensive reference work provides a fascinating account of broadcastings most colorful era, when four nationwide networks dominated American media as no concerted communications force ever had. Introductory sections chronicle the development of the broadcasting, advertising and entertainment industries, with an explanation of the ratings systems and their evolution. Twenty-one substantial sections follow, each covering a specific year of radios golden age, with industry statistics, daily program ratings and a chart of the years 50 top programs. A summary lists the eras most successful programs within the five major formats. Three appendices and a full index conclude the work.